ABOUT ME

I am a highly experienced, MBA-qualified, senior Marketing and Brand strategist and executive leader with full marketing funnel creds, digital savvy and a career path that includes sales, business development strategy, consulting, coaching, leadership and mentoring.  

Driven by a strategy mindset, creativity, economic acumen and a core passion for the people who are central to making success happen, whether on my team, indirectly engaged or in the market. That is, target markets and customers, through how they experience and interact with the brand, because that’s the wind in any brand’s sails.

My extensive background with premium, lifestyle and automotive crossover brands a critical understanding of the balance between emotional and functional drivers, the need for authenticity, segmenting, targeting, positioning and execution, right through the value chain. 

As a corporate citizen, business unit and team leader, I’m authentic and thoroughly enjoy encouraging the best out of people and participants in the game, leading them through challenging processes and watching them thrive.

As a long-time, passionate advocate for Marketing and its intrinsic value to business success, how all other functions of business interact with and are elevated by Marketing, I possess an insightful eye, strong observational capabilities and creativity. 

“Invite, Entertain, Interact, Experience, Engage, Motivate” is my creed and approach to my work, process and team activation, with the humble goal to Make A Difference as my beacon. It’s served me well and continues to blaze my trail in the world, both personally and professionally.

When I’m not working at my marketing craft, I occasionally, read, write, illustrate, learn new things (because it’s never too late), exercise my interest in philosophy and the place of thought in life and work, and work on a couple of ongoing project cars, being a lover of American 50s and 60s cars.

Key verticals & brands – Consumer Products & Services (Retail & Trade), Automotive, Motorsport, Transportation, Retailing & Franchise Channels, Luxury Goods

Specialities – Strategic Marketing & Communications, Leadership, Customer Experience Design, Insight, Business Development, People Empowerment, Coaching & Mentoring