targeting — Blog — David Turney

Don't blame the rain

Rain is an extrinsic influence and when it comes into play, it’s often blamed for more than it’s actually responsible for. The truth is in how we respond to what needs to be done and act, in spite of it. With that in mind, a recent LinkedIn post stirred the soup of marketing short-termismand reflected badly for longer term investment.

David TurneyJanuary 22, 2019marketing, strategy, tactics, planning, branding, segmenting, targeting, positioning, leadership, managementComment

Knowing where to hit

You may have heard this story, which helps to illustrate the value of expertise. The message in the story is that expertise is valuable, and that value is quantifiable. There are probably several versions and it goes something like this.

David TurneyJanuary 11, 2019marketing, strategy, 2019, predicitons, value proposition, speciailist, leadership, execution, activation, innovation, brand, segementing, targeting, positioningComment

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