5 Points On PR And Integrating It Into The Marketing Mix
Around this time last year I sat down with Darren Woolley of TrinityP3 to film a segment of On The Couch, a regular interview series on marketing and marketing problems.
There were two purposes; the first was to answer questions and give my take on public relations as a player in the marketing mix.
The second became apparent after I saw it. That it’s time to shed a few unhealthy kilos…
Back to the main purpose though, with my experience and a record of some success in marketing leadership, Darren posed 5 questions as an outline for me to offer answers, and to add further colour and commentary:
What’s the definition of PR?
What is the role of PR for brands?
What to look for in a PR agency (my 5 most basic flags)?
Measuring PR performance and contribution.
Integrating PR into the marketing mix (I offered 3 things that are most important).
The video clip is the length of a coffee break so please take a look and add your thoughts, comments, etc to the conversation.
* David is an accomplished marketing leader with over 15 years experience leading the creation, design and management of integrated marketing and communications strategy.
With experience in verticals and brands that include consumer products and services (retail and trade), automotive, motorsport, transportation and entertainment, David can claim to a strong record of achievement as a strategically-focused (sprint and long game) marketing and communications team leader and mentor.
Invite, Entertain, Interact, Experience, Engage, Motivate is David's mark and the ties that bind his MO for delivering success through marketing.