If advertising is the electricity that gives life and a brand is the heart, then brand experience can be thought of as the chemistry that keeps it alive and beating.
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Around this time last year I sat down with Darren Woolley of TrinityP3 to film a segment of On The Couch, a regular interview series on marketing and marketing problems.
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First, regarding strategy, in order to attract new markets, buyers, etc. and galvanise your brand with their changing values and attitudes, be prepared to sacrifice some of the “old” (demographic and attitude) guard in order to ensure long term economic outcomes.
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It’s often thought and described that innovation has to be huge and it’s only accessible to those chosen few in the game of moving said huge thing.
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